Nidhi Dholakia

IFP (formerly India Film Project) is a multi-disciplinary creative and cultural festival held annually in Mumbai, India. The event is renowned for its six 50 Hour time-bound challenges and a subsequent two-day multi-stage festival. The festival's hallmark is its 50 Hour challenges, attracting participants from over 42 countries.

These challenges include the 50 Hour Filmmaking Challenge, 50 Hour Music Challenge, 50 Hour Design Challenge, 50 Hour Photography Challenge, 50 Hour Writing Challenge, and 50 Hour Performing Arts Challenge. The 50 Hour Filmmaking Challenge, launched in 2011, is the oldest and flagship competition. In 2024, the challenges drew over 53,000 participants worldwide.

Following the completion of the challenges, the festival culminates in a two-day event in Mumbai. This gathering features prominent figures across various domains, including film, music, literature, digital media, audio & podcasting, design & visual art, photography, performing arts, advertising, gaming, technology, and culture, who engage with audiences through interactive sessions.